Health of Urban Poor (HUP)


City Demonstration Program

Whopping rates of Urbanization has posed a serious threat to the life of the commoner in urban slums of Bhubaneswar. The Temple city has experienced tremendous growth in slum population (about 78%) in the last decade especially post super cyclone, which led to huge migration from rural to urban areas .The slum survey conducted by BMC in 2008 identified a total of 377 slums in the city of Bhubaneswar containing about 60,126 households and about 308,614 populations. Significant proportion of the urban population lives in slums or slum- like conditions, which seriously compromise health and sanitary conditions, putting them at a much higher morbidity and mortality risk than non-slum population PFI entered into a partnership with USAID to start a comprehensive Health of the Urban Poor (HUP) Project, implemented by OVHA in Bhubaneswar from October 2011.

Goal Of HUP

To improve the health status of the urban poor by adopting effective, efficient and sustainable strategic intervention approaches, adopting the principle of convergence of the various development programs.

Objectives Of HUP

  • Provide Quality Technical Assistance to the GOI, states and cities for effective implementation of the proposed National Urban Health Mission (NUHM) or ongoing Urban Health component of the NRHM.
  • Expand Partnerships in Urban Health including engaging the commercial sector in PPP activities.
  • Promote the convergence of different GOI urban health and development efforts.
  • Strengthen urban planning initiatives by the state through evidence-based city level demonstration and learning efforts.

Area Of Implementation

The project implementation started from oct-2011 in 42 slums, 16 of which come under UHC area and 26 slums comes under Non UHC area with the objective of spreading awareness on MNCHN and WATSAN. HUP team has 14 staff comprising with 12 CCs, 1 Project Coordinator & 1 part time Accountant.


  • Training of representative of community group/ MAS/SHG/Balika Mandal.
  • Orientation and capacity building of link worker on WASH & Nutrition.
  • Interface of community & service providers on MNCHN & WATSAN on the following-Nutrition, Breast feeding day, world waters day and safe motherhood Day.
  • IEC and Advocacy programs: Street Play; Exhibitions on Nutrition &WASH.
  • Community Health Resource Mapping.
  • Incentive to best performance community role model Word coordination Meeting-formation/Strengthening.
  • Monthly Women Group/Community Meeting on identification of issues.
  • Monthly Program Review & Strategy Planning Meeting for HUP Staff.


HUP program has created awareness among the community people based on how to use safe drinking water, Care of Mother and Child health, fully immunization, Nutrition and linkages with health providers at their areas. The availability of health facilities which will be ensure by the MAS.

Way Forward

  • Formation/ Strengthening of Word Coordination Committee and involvement of stake holders.
  • Advocacy & awareness for IEC activities.
  • Provision of Health services.
  • Strengthening MCH activities and ensure the services should reach to the urban poor.
  • Strengthening MAS in monthly regular meeting on Identified issues related MNCHN &WATSAN.
  • Capacity building of Health providers , Link Workers on WASH &Nutrition.
  • School Health Program.
  • Adolescent health.